Tuesday, March 4, 2014

Statistics - Organic Reach vs Paid

Face Book defines Organic, Viral, and Paid Reach.

What's the difference between organic, viral and paid reach?
The reach of a specific post depends on how people engage with it.
  • Organic reach: The number of unique people who saw your post in News Feed or on your Page, including people who saw it from a story shared by a friend when they liked, commented on or shared your post, answered a question or responded to an event
  • Paid reach: The number of unique people who saw your post through an ad
 
Note: Viral reach is now counted as part of organic reach.
 
In Summary:

If you're not a business selling and promoting a product, paid reach can be pricey. Creating
out of pocket expenses to grow your fan base isn't the path most of us non businesses choose. 

So how do you grow your members, friends list likes, subscribers, etc.
Multi-platform presence would be my suggestion not everyone is on Twitter or Face
book although they should be.

Well to reach and grow additional followers, likes, subscribers, you should consider
positioning yourself, your product, your company, or service on additional Social Platforms.
 
Bruce Wayne Jackson
Founder of Jackson Media Associates - JMA
 

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